Place Attachment and Its Impact on Flood Risk Perception and Preventive Behavior: A Cross-Cultural Comparison of Vibo Valentia (Italy) and Babol (Iran)
Pages 1-16
https://doi.org/10.22130/gur.2025.2059442.1022
Leila Rahimi, Hadis Bordbar, Sepideh Pouri
Abstract Due to rapid climate change, the risk of environmental hazards such as flooding has increased considerably. On the other hand, psychological concepts such as place attachment not only govern human-environment relationships, but also influence the extent of damage caused by environmental hazards through risk perception and preventive behavior. Given the above problem, the present research hypothesizes that the relationship between place attachment, environmental risk perception, and preventive behavior varies across countries with different cultural contexts. A cross-cultural comparison was made between two cities where flooding is very likely, namely Vibo Valentia (Italy) and Babol (Iran). To investigate the study's objectives, a three-way interaction moderation multiple regression analysis was used. The results of the study showed that a high degree of place attachment makes people more likely to engage in risk perception and preventive behavior. It also showed that the influence of place attachment on environmental risk perception and preventive behavior is greater in Babol than in Italy.

